End-to-end merchandise strategy and delivery for immersive events, exhibitions, and IP-based experiences.

Merch That Tells Your Story—and Sells

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Two people, a man wearing a Batman T-shirt and a woman with curly hair, are smiling and looking at superhero and cartoon character statues illuminated in an indoor amusement park or themed attraction.

Eventful Merch is a specialist consultancy that transforms creative experiences into unforgettable retail moments.

We’ve led merchandise programmes for global IPs and immersive events like Harry Potter: A Forbidden Forest Experience, DC Universe of Light, and Warner Bros. World Abu Dhabi—delivering strategy, storytelling, and retail results.

Two young women standing against a concrete wall, both wearing vintage Superman T-shirts; the woman on the left has blonde dreadlocks and glasses, the woman on the right has curly blonde hair.

Why work with us

Deep experience in immersive and themed retail

Flexible consultancy model—support when and where you need it

Trusted by global IPs & entertainment brands

Collaborative, hands-on, and commercially minded

From idea to retail reality

  • Harry Potter-themed merchandise including a white mug with pink handle and Harry Potter quote, an exam pin set, a pink notepad, a pink pencil, a pink zippered pencil case, and a pink Harry Potter keychain against a textured gray background.

    Merchandise Strategy

    Product planning, spend-per-head forecasting, and range development.

  • Collection of Superman-themed pins, buttons, keychains, and a water bottle on a blue background.

    Product Development

    Licensed and bespoke merchandise creation, approval workflows, and packaging design.

  • Warehouse workers inspecting inventory, one taking notes while another reaches for items on high shelves.

    Production & Logistics

    Vendor sourcing, order management, critical path, freight & warehouse coordination.

  • Young woman with long brown hair shopping in a store, paying with a card held by a cashier with curly red hair.

    Retail Experience

    Store layout consulting, product flow, visual merchandising, and planograms.

  • Person holding a printed report with bar and pie charts, sitting at a wooden table with a laptop and a contact book outdoors.

    Sales Insight & Reporting

    In-event tracking, promotional recommendations, and post-event analysis.

  • Two women shopping at a store, one is browsing and smiling, the other is looking at clothes on a rack.

    Staff Training

    Manuals, product storytelling, and launch support.

Harry Potter: A Forbidden Forest Experience

Collection of Harry Potter-themed enamel pins on black backing cards, featuring characters and symbols from Harry Potter and the Forbidden Forest Experience.

Harry Potter Blurb

Harry Potter themed lantern and snow globe featuring a illuminated blue stag, labeled 'Harry Potter Forbidden Forest Experience'.

DC: Universe of Light

A metallic water bottle with Superman logo and the word Superman on it, featuring a blue background.
Colorful superhero and comic book stars on a bright display at a city scene

DC Blurb

Person wearing a light blue T-shirt featuring a Superman Action Comics comic book cover design with Superman flying over a city.

Ready to make your merch unforgettable?

Contact us
Wrapping up an incredible (and exhausting!) U.S. trip —Nashville → Dallas → Washington, D.C. Loved getting a behind-the-scenes look at the Christmas events at @gaylordhotels Gaylord Hotels, including ICE!. So much talent and creativi